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Campaigns
Welcome to level 02 here you will find missions on branding and an overview of the process.
Branding Mission 01: The Fake Ad X TELFAR
This campaign originated from a paid photoshoot request from a client of my photography business. He wanted to recreate an advertisment series for Telfar, the handbag company based in New York. Based on his request I created a moodboard surrounding the idea of the bottom right photo. Click the image for a full view.
After creating and shooting the concept I wanted to envision the campaign for digital media, as social media was one of the most popular ways this company gained popularity.
Branding Mission 02: The Fake Ad X Nike
This image was a personal project of mine that inspired the previously stated client to book me for the shoot. I wanted to create a Nike campaign based the premise of goal setting and next generation creatives.
I chose these silhouettes and colors to express freedom and fresh starts. The neutral and blue color pallet give an airy feeling and the loose clothing give a sense of free flowing energy.
Click for full view .
I wanted these ads to work for print such as magazines or billboards. I hoped the age range to be fairly open but the audience psychographics to be driven individuals with aspiration to work hard and make a difference.
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